“Tumblr was nearly as busy as Twitter during MTV’s Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms. The San Francisco tech firm says 1.1 million Tumblr users posted content with VMA-related keywords yesterday, while 1.3 million folks on Twitter did the same. Those figures may surprise marketers who view Twitter as the undisputed, dominant, social-media companion for TV watchers.”—
As promised, here are my slides from the inaugural SXSW V2V conference, held this week in Las Vegas. I spoke about some practical ways startups and entrepreneurs can borrow from Hollywood to use social media to market their businesses. Thank you to everyone who attended my talk!
On another note, V2V was one of the best SXSW events I’ve ever been to. I’ve come away from it more energized and optimistic than I’ve been after an Austin SXSW in several years. If you’re into this kind of thing, I would highly recommend that you attend next year.
In consuming the full Tumblr firehose for our analytics products, we collect more than 100 million posts, reblogs and likes every day. We’ve been tracking a variety of tags related to travel (including #travel, of course) to see what we could learn about the travel community on Tumblr.