Check out our new, beautiful Instagram analytics!Source: unionmetrics
Introducing Union Metrics for Instagram and the Union Metrics Social Suite!
We’re so very thrilled to share some exciting news! Today we’re releasing two brand new products - Union Metrics for Instagram and the Union Metrics Social Suite. Both will give you even more options for analyzing your social media campaigns, as we’re now on Twitter, Tumblr, and Instagram.
Union Metrics for Instagram
Our brand new Instagram analytics - Union Metrics for Instagram - allow you to access our real-time, ongoing analytics reporting for any account or hashtag on Instagram. Use these analytics to:
Discover your most popular media and hashtags
Identify an account’s biggest fans and advocates
Monitor hashtag reach and exposure over time
Track competitor performance to compare share of voice
Analyze likes and comments to determine when fans are most active
Interested? Union Metrics for Instagram subscriptions start at $199 per month.
The Union Metrics Social Suite
Our new enterprise cross-platform social analytics suite - the Union Metrics Social Suite is perfect for larger brands and agencies running campaigns across multiple social networks. This is our first-ever integrated suite, allowing you to monitor your social media presence across Twitter, Tumblr, and Instagram in one place. Union Metrics Social Suite subscribers receive access to Union Metrics’ comprehensive analytics across social platforms, as well as dedicated account management and other enterprise features. Social Suite pricing starts at $500 per month.
Big day!Source: unionmetrics
A More Perfect Union
Understanding how your blog performs on Tumblr is key to developing content that resonates in the community and increases engagement. That’s why we’re so excited that Union Metrics announced two new pricing plans for their analytics service, Union Metrics for Tumblr.
UM for Tumblr complements Tumblr’s own Sponsor Analytics service by tracking reblogged posts across the network, ranking tags that get your content discovered, and identifying community influencers who amplify your message.
What can you do with all that information?
Parse direct and amplified Reblogs - An ‘amplified reblog’ is a reblog of a reblog, whereas a ‘direct reblog’ is a reblog of the original post. Got it? Understanding ‘downstream’ activity of each post will help you create content that appeals to a wider audience.
Plot a timeline of engagement - Content on Tumblr never disappears entirely. WIth UM for Tumblr, you can map spikes in activity to specific users who re-discover your content and share it with their followers.
Tag more effectively - UM for Tumblr tells you which tags produce the most engagement so you can stop guessing which tags to use.
Find leading influencers - Make deeper connections with community influencers who reblog your content and expose your blog to large numbers of followers.
Union Metrics also offers “premium” services including Google Analytics integration, data export, and keyword topic trackers. Hit them up for more info and a demonstration.
- James Cobo, Canvas at Tumblr
Images courtesy of Union Metrics.
So today is a big, big day for Union Metrics for Tumblr! We’ve got so much to tell you about. There’s lots more info about each of these below, but we have three pieces of news.
- We’re sending out invitations to our free Union Metrics for Tumblr account.
- We’ve added follower counts and Google Analytics integration to all our paid plans.
- We have a new $25/month analytics subscription plan level.
Free Union Metrics for Tumblr Account
It’s time - we’re opening up our free analytics! We’re sending out invitations to people on the waitlist now, and will continue to do so over the coming days. If you haven’t signed up for the waitlist yet, you can do that here.
With a free Union Metrics for Tumblr account, you’ll get access to ongoing analytics for your blog. These analytics include:
- Post and note volume counts and trends over time
- Follower count tracking
- Top posts and interaction metrics for each post
- Identiﬁcation of engaged followers and amplifiers
- Visualization of how your posts spread through reblogs
- Your blog’s most popular tags and post types
Follower Counts and Google Analytics for Paid Subscribers
We’re rolling out two new features for our paid subscribers today. You can now track follower counts for your blogs. We also now offer integration with Google Analytics, giving you access to your blog’s web visit metrics alongside the engagement performance of your content. Both of these are available for blogs you have the appropriate login credentials for. These features are now standard with all paid Union Metrics for Tumblr plans.
New $25 Union Metrics for Tumblr Plan
Finally, we’re adding a new Union Metrics for Tumblr subscription tier to meet the needs of professional bloggers and small business users. Our new lower-cost plan - our Mini plan - includes the ability to analyze up to three of your Tumblr blogs for just $25 per month. The Mini plan includes all the features of a free plan, plus Google Analytics integration, archival and date filtering, and full data export. You can sign up here.
Have questions about any of this or how it’ll impact you? Just let us know!
Excited about all these updates!Source: unionmetrics
Want a summary overview of a topic on Tumblr? Want to know how many posts people are making about [insert your topic here], how many people are reblogging and liking those posts, and what the overall size of the community around that topic is?
We can show you that. Sign up to see it.
Just a few of our current Tumblr engagement metrics. More coming soon!Source: unionmetrics
Good news, everyone! We’ve been hard at work keeping a promise we made when we first launched Union Metrics for Tumblr.
We’ll soon be unveiling free Tumblr analytics - engagement and content metrics for your personal Tumblr.
Want in? Sign up for the waiting list.
Arrested Development: talk on Twitter & Tumblr
One minute after midnight (PDT!) on Sunday, May 26th, Arrested Development (AD) fans will be gathered around their glowing computer screens as the entire fourth season premieres on Netflix. Excited fans have been discussing the countdown to their streaming binges on Twitter and Tumblr, and as Gene Parmesan is unavailable to disclose their discussions with you, you’ll just have to stick with us instead. (Although it’s entirely possible we’re just him in costume.)
As of yesterday- four days away from the season four premiere- 486.6k Tumblr users generated 19.1k posts with over 1 million notes, since we started tracking on April 22nd. Posts about Arrested Development on Tumblr spiked on May 13th (that day accounts for about 8% of total posts so far; we’ll get to why in a minute), and note activity on posts spiked before that, on April 24th: the day that character posters were released.
On May 13th, the big spike in posts came from the release of the first trailer for season four, which can be found in the second of ten most popular AD posts. From April up to this week, the most popular posts from the Tumblr discussion came mostly from fan-run Arrested Development focused blogs; half of the top ten posts came from the aptly named The Bluth Company, including the most popular post overall. (Usually seen as a GIF, that moment from the show is just as fun when drawn out into a high-quality photo series.)
And for those familiar with Tumblr’s format, it’s no surprise that photo posts were the most popular: 12.7k of the total 19.1k posts were photo posts, trailed by 3.5k text posts and under 1.5k video posts. The show title was far and away the most popular tag, featured in 11.5k of the total posts.
Lucille naturally gets two tags of her own, even if Tumblr is something she would probably be suspicious of.
Out of the total 105.4k tweets made mentioning Arrested Development on Twitter, activity spiked on different days than on Tumblr, with the most contributors (13.9k) sharing the most tweets (16.1k) on May 20th:
Overall since May 14th there have been 65.1k tweets from 75.7k contributors; that averages out to a little over 11.7k tweets a day, with nearly 1.5 tweets per contributor (we imagine those half-tweets wear cutoff shorts all the time, even in the shower).
Really the most burning question all of this has left us with is this: is it May 26th yet? We should probably all use the remaining days to stock up on juice boxes, Cornballers and frozen bananas since we’ll be sleeping through all the Memorial Day cookouts with our families to spend hours with the Bluth clan instead.
My two favorite things - Arrested Development and data.Source: unionmetrics
Tumblr Myth: Tumblr isn’t worth my time
The typical engagement with a Facebook post lasts18 hours, and Twitter gets - wait for it -18 minutes. In these channels, you need a constant stream of content around your brand, or you’ll simply get lost in the noise. That’s not a bad thing; it encourages frequent interaction that builds relationships over time. If you want a platform that’s going to give your branding a longer shelf life, however, you should look to Tumblr. (And there’s no reason you can’t take advantage of the strengths of multiple platforms.)
We took a look at this in January with the2013 broadcast of The Golden Globes. Activity on the most popular tweets fell off sharply after the initial tweeting of them, while Tumblr posts continued to gain traction. The show was broadcast on January 13; one day later, 47k posts were created on Tumblr about the Golden Globes by a community of nearly 577k people, gaining a total of 1.8 million notes. By January 29, 79k posts had been made by 1.4 million contributors, earning nearly 5 million notes. After the spike in original posts the night of the show, most of the action took place in the form of reblogs and likes: the same original content was still being shared weeks after the show aired, with double the number of participants as we saw immediately following the show.
Some interesting data about the longevity of Tumblr content. Read the full post for more.Source: unionmetrics
Good news, everyone! We have a brand new Union Metrics for Tumblr subscription plan. With it, you can monitor up to four blogs and one topic at once, for $199 per month. It’s great for small to medium-sized agencies and brands, or any company just starting to explore Tumblr’s possibilities for marketing. You can sign up for a free trial here.
As a reminder, our tools provide listening, engagement and influencer analytics for any blog or any topic, keyword or tag on Tumblr. And we’re Tumblr’s preferred analytics provider. You can read more about our product and pricing here.
Finally - and this is important - for those of you who don’t work at a company or agency with a big social media budget, we haven’t forgotten about you! We’re committed to providing a range of analytics tools for every Tumblr use case, including a free option for personal blogs. We’ve got lots more coming soon, so stay tuned.
If you have any questions or feedback, we’d love to hear them. Please feel free to contact us anytime.
We’re continuing to add more products and pricing for our Tumblr analytics. Lots more on the way! Let me know if you have any questions.Source: unionmetrics