Jenn Deering Davis

unionmetrics:

Arrested Development: talk on Twitter & Tumblr 

One minute after midnight (PDT!) on Sunday, May 26th, Arrested Development (AD) fans will be gathered around their glowing computer screens as the entire fourth season premieres on Netflix. Excited fans have been discussing the countdown to their streaming binges on Twitter and Tumblr, and as Gene Parmesan is unavailable to disclose their discussions with you, you’ll just have to stick with us instead. (Although it’s entirely possible we’re just him in costume.)  

Tumblr

As of yesterday- four days away from the season four premiere- 486.6k Tumblr users generated 19.1k posts with over 1 million notes, since we started tracking on April 22nd. Posts about Arrested Development on Tumblr spiked on May 13th (that day accounts for about 8% of total posts so far; we’ll get to why in a minute), and note activity on posts spiked before that, on April 24th: the day that character posters were released.

On May 13th, the big spike in posts came from the release of the first trailer for season four, which can be found in the second of ten most popular AD posts. From April up to this week, the most popular posts from the Tumblr discussion came mostly from fan-run Arrested Development focused blogs; half of the top ten posts came from the aptly named The Bluth Company, including the most popular post overall. (Usually seen as a GIF, that moment from the show is just as fun when drawn out into a high-quality photo series.)

And for those familiar with Tumblr’s format, it’s no surprise that photo posts were the most popular: 12.7k of the total 19.1k posts were photo posts, trailed by 3.5k text posts and under 1.5k video posts. The show title was far and away the most popular tag, featured in 11.5k of the total posts.

Lucille naturally gets two tags of her own, even if Tumblr is something she would probably be suspicious of.

Twitter

Out of the total 105.4k tweets made mentioning Arrested Development on Twitter, activity spiked on different days than on Tumblr, with the most contributors (13.9k) sharing the most tweets (16.1k) on May 20th:

Overall since May 14th there have been 65.1k tweets from 75.7k contributors; that averages out to a little over 11.7k tweets a day, with nearly 1.5 tweets per contributor (we imagine those half-tweets wear cutoff shorts all the time, even in the shower).

The two most retweeted tweets came from unofficial news and quote account bluthquotes and Arrested Development series creator Mitch Hurwitz. They had 2.3k and 2k retweets respectively:

Really the most burning question all of this has left us with is this: is it May 26th yet? We should probably all use the remaining days to stock up on juice boxes, Cornballers and frozen bananas since we’ll be sleeping through all the Memorial Day cookouts with our families to spend hours with the Bluth clan instead.

My two favorite things - Arrested Development and data. 

Union Metrics: Tumblr Myth: Tumblr isn't worth my time

unionmetrics:

Tumblr Myth: Tumblr isn’t worth my time

The typical engagement with a Facebook post lasts18 hours, and Twitter gets - wait for it -18 minutes. In these channels, you need a constant stream of content around your brand, or you’ll simply get lost in the noise. That’s not a bad thing; it encourages frequent interaction that builds relationships over time. If you want a platform that’s going to give your branding a longer shelf life, however, you should look to Tumblr. (And there’s no reason you can’t take advantage of the strengths of multiple platforms.)

We took a look at this in January with the2013 broadcast of The Golden Globes. Activity on the most popular tweets fell off sharply after the initial tweeting of them, while Tumblr posts continued to gain traction. The show was broadcast on January 13; one day later, 47k posts were created on Tumblr about the Golden Globes by a community of nearly 577k people, gaining a total of 1.8 million notes. By January 29, 79k posts had been made by 1.4 million contributors, earning nearly 5 million notes. After the spike in original posts the night of the show, most of the action took place in the form of reblogs and likes: the same original content was still being shared weeks after the show aired, with double the number of participants as we saw immediately following the show.

More…

Some interesting data about the longevity of Tumblr content. Read the full post for more. 

unionmetrics:

Good news, everyone! We have a brand new Union Metrics for Tumblr subscription plan. With it, you can monitor up to four blogs and one topic at once, for $199 per month. It’s great for small to medium-sized agencies and brands, or any company just starting to explore Tumblr’s possibilities for marketing. You can sign up for a free trial here.

As a reminder, our tools provide listening, engagement and influencer analytics for any blog or any topic, keyword or tag on Tumblr. And we’re Tumblr’s preferred analytics provider. You can read more about our product and pricing here.

Finally - and this is important - for those of you who don’t work at a company or agency with a big social media budget, we haven’t forgotten about you! We’re committed to providing a range of analytics tools for every Tumblr use case, including a free option for personal blogs. We’ve got lots more coming soon, so stay tuned. 

If you have any questions or feedback, we’d love to hear them. Please feel free to contact us anytime.

We’re continuing to add more products and pricing for our Tumblr analytics. Lots more on the way! Let me know if you have any questions. 

Union Metrics: Beyond Educated Guesses: How Yale is Getting Smart on Tumblr

unionmetrics:

An early user of our Union Metrics for Tumblr engagement analytics is Yale University. Yale launched its Tumblr blog earlier this fall with the goal of disseminating knowledge and building a community. We haven’t seen many colleges and universities on Tumblr yet, so we were eager to learn more…

This is a great example of a non-traditional (for Tumblr) brand using the platform in interesting ways to connect and share information with the community. Love this case study with Yale!

Union Metrics: Announcing Union Metrics for Tumblr public availability

unionmetrics:

By now, you’ve probably heard us going on and on about our new Union Metrics for Tumblr analytics, Tumblr’s preferred analytics provider. Well, we’ve been in the beta for almost two months with more than 150 users representing some of the most amazing companies, brands and agencies on the…

Union Metrics for Tumblr is now publicly available! Thank you to our beta users for their feedback, Tumblr for their support, and the UM team for all their hard work. 

Tumblr's Analytics Partner Says Obama Followers Far More Engaged

Great coverage of our analysis of the presidential candidates’ Tumblr campaigns. 

According to a recent report by Tumblr’s official analytics partner, the Obama campaign’s Tumblr blog is seeing five times greater engagement than the Romney campaign’s.

While both candidates were talked about essentially the same amount, the report found that the content Obama was publishing to Tumblr received far more engagement that Romney’s. The Obama campaign, Union Metrics wrote, averages 2,909 notes on its posts as opposed to 539 for the Romney campaign.

Union Metrics: Comparing Tumblr analytics for Mitt Romney and Barack Obama

unionmetrics:

One week before the U.S. presidential election, how are the candidates performing on Tumblr? We’ve been monitoring both the candidates’ blogs, as well as general conversation about them on Tumblr. Here’s what we’ve found so far.

• In the past 30 days, 94.5K posts and 3M reblogs have been posted about Mitt Romney and 117.1K posts and 2.5M reblogs have been posted about Barack Obama.
• 1.5 million people have posted, reblogged or liked something about Mitt Romney and 1.4 million have posted, reblogged or liked something about Barack Obama. 
• The Mitt Romney Tumblr gets an average of 539 notes per post (339 reblogs/post and 199 likes/post). 
• The Barack Obama Tumblr gets an average of 2,909 notes per post (1,692 reblogs/post and 1,217 likes/post). 

unionmetrics:

Woohoo! We just sent out the first round of invites to Union Metrics for Tumblr!

If you want one, let us know.

Union Metrics: Introducing Union Metrics for Tumblr - Tumblr's preferred analytics provider

unionmetrics:

We’re thrilled to announce Union Metrics for Tumblr. This is the very first measurement product designed specifically for Tumblr that provides analytics based on their entire firehose of data. That includes more than 100 million Tumblr events per day. And, to add to the excitement, Tumblr has…