1. One thing that was really surprising to me in relation to Tumblr was how quickly and how far the content was able to spread from its original source.

    Union Metrics CEO Hayes Davis, answering Can you name one of the most unexpected ideas or revelations to pop up from measurement over the past few years?

    Measurement Tip: Social Media Data for Marketing ROI | Hotwire PR 

    (via unionmetrics)

    Reblogged from: unionmetrics
  2. How to gain more followers on Instagram and Tumblr (the right way!)

    unionmetrics:

    Our four favorite ways for getting more followers on Instagram and Tumblr:

    1. Post great content.

    First, you need to post content people actually want to see. Instagram and Tumblr are all about the visual aesthetic, so embrace it.

    2. Time your posts appropriately.

    The most successful Instagram and Tumblr accounts post at least once a day, and typically not more than five times a day. If you’re looking for the best time to post to these platforms, post outside traditional US business hours

    3. Find and follow interesting people.

    Try searching on a hashtag related to a topic you’re interested in, and follow people posting content you like. If fans are talking about your or your brand, give them a follow back and engage with them - they’ll appreciate it. Basically, if you follow new people, many of them will follow you back

    4. Use (hash)tags.

    Hashtags increase content discoverability, so use them in your posts. Adding a hashtag is the single best way we’ve found to get content in front of new audiences

    Reblogged from: unionmetrics
  3. unionmetrics:

Friday Reads. A quick collection of the best things we’ve been reading this week. 
10 Kinds of Stories to Tell with Data by Tom Davenport [Harvard Business Review] 
We tell better stories when we know what kind of story we’re telling, and we have to find the best way to present data in narrative form to non-analytical people.  
The Surprising Data Behind How Often Brands Should Post On Instagram by Jeff Bercovici [Forbes] 
Brands can post more often than they think, if they can keep it up. Want more data behind how brands can effectively use Instagram? Download our full whitepaper and check out our full range of tips and best practices. 
10 Actionable Research Based Instagram Marketing Tips from Heidi Cohen 
Pairs well with the above. 
Got any good reads we missed?

    unionmetrics:

    Friday Reads. A quick collection of the best things we’ve been reading this week. 

    We tell better stories when we know what kind of story we’re telling, and we have to find the best way to present data in narrative form to non-analytical people.  

    Brands can post more often than they think, if they can keep it up. Want more data behind how brands can effectively use Instagram? Download our full whitepaper and check out our full range of tips and best practices

    Pairs well with the above. 

    Got any good reads we missed?

    Reblogged from: unionmetrics
  4. unionmetrics:

    A few screenshots from our new Union Metrics for Instagram analytics. Want to learn more? Take a look at our website or join us for a webinar this afternoon

    Check out our new, beautiful Instagram analytics! 

    Reblogged from: unionmetrics
  5. unionmetrics:

Brands on Tumblr: Which brands are fans talking about on Tumblr?
There have been several lists of top brands on Tumblr published lately, but they all focus on which brand blogs are performing the best or generating the most engagement on the platform. At Union Metrics, we thought it would be interesting to delve a little deeper and see which brands people on Tumblr actually talk about, regardless of whether or not those brands are participating (yet!) on the platform with their own blogs.
We looked at Interbrand’s list of the top 100 global brands to find the top ten brands on Tumblr. This list is ranked by total conversational activity for one month on Tumblr, which includes any public mention of a brand in any post or tag, from any blog on Tumblr. In addition to the ten brands listed in the leaderboard, Yahoo!, Adidas, Amazon, Coca-Cola and H&M rounded out the top 15.  
In general, the conversation about brands on Tumblr is huge. Disney is by far the most popular brand on Tumblr, seeing more overall activity and stronger engagement than any other brand - nearly two times more. Some of the other most-talked about brands are somewhat surprising, like Facebook and McDonald’s, while we expected to see brands like Apple and Nike show up in the list.
Interestingly, only a few of these brands actually have and post to their own official Tumblr blogs (including Disney, Nike, MTV, and Target), so for most of these on the list, this conversation is purely organic and driven by fans of the brand. In the month of data analyzed, none of the top posts about any brand originated from the brand; the top ten posts about each brand were created by fans.
Fandoms thrive on Tumblr. This holds true for brands just as it does for TV shows and movies. The kinds of content that people share on Tumblr about their favorite brands include all kinds of fan art, as well as pictures of the products they’ve bought and how they’re using them. For example, a great deal of the Tumblr conversation about Starbucks involves customers posting pictures of their coffee beverages. Tumblr is a rich and active community, with millions of fans talking about their favorite brands every month. 
Check Out the Top 10 Brands on Tumblr: Disney and Facebook generate lots of buzz | By Christopher Heine For AdWeek 

    unionmetrics:

    Brands on Tumblr: Which brands are fans talking about on Tumblr?

    There have been several lists of top brands on Tumblr published lately, but they all focus on which brand blogs are performing the best or generating the most engagement on the platform. At Union Metrics, we thought it would be interesting to delve a little deeper and see which brands people on Tumblr actually talk about, regardless of whether or not those brands are participating (yet!) on the platform with their own blogs.

    We looked at Interbrand’s list of the top 100 global brands to find the top ten brands on Tumblr. This list is ranked by total conversational activity for one month on Tumblr, which includes any public mention of a brand in any post or tag, from any blog on Tumblr. In addition to the ten brands listed in the leaderboard, Yahoo!, Adidas, Amazon, Coca-Cola and H&M rounded out the top 15.  

    In general, the conversation about brands on Tumblr is huge. Disney is by far the most popular brand on Tumblr, seeing more overall activity and stronger engagement than any other brand - nearly two times more. Some of the other most-talked about brands are somewhat surprising, like Facebook and McDonald’s, while we expected to see brands like Apple and Nike show up in the list.

    Interestingly, only a few of these brands actually have and post to their own official Tumblr blogs (including Disney, Nike, MTV, and Target), so for most of these on the list, this conversation is purely organic and driven by fans of the brand. In the month of data analyzed, none of the top posts about any brand originated from the brand; the top ten posts about each brand were created by fans.

    Fandoms thrive on Tumblr. This holds true for brands just as it does for TV shows and movies. The kinds of content that people share on Tumblr about their favorite brands include all kinds of fan art, as well as pictures of the products they’ve bought and how they’re using them. For example, a great deal of the Tumblr conversation about Starbucks involves customers posting pictures of their coffee beverages. Tumblr is a rich and active community, with millions of fans talking about their favorite brands every month. 

    Check Out the Top 10 Brands on Tumblr: Disney and Facebook generate lots of buzz | By Christopher Heine For AdWeek 

    Reblogged from: unionmetrics
  6. unionmetrics:

We’re proposing two panels for next year’s SXSW Interactive conference, and if you like the sound of either one, we’d love your vote! 
Last year, Jenn Deering Davis, one of our founders, did a talk about how Twitter has changed how we watch TV. (Miss it? Listen to it here.) Next year, Jenn wants to expand to talk about everything From Tweets to GIFs: How Social TV is Evolving.
So why should you vote for her proposal?  
1. What inspired/drove you to propose a panel around this subject? 
I’ve worked in social media for ages (well, for as long as we’ve called it that). I love television. There are some very interesting things happening in the intersection of those two worlds and I enjoy exploring them at events like SXSW. A lot has changed in the media landscape in the past few years, and SXSW is the perfect place to talk about those changes. 
2. What makes you qualified to discuss it? 
We’ve been working with TV, film and other entertainment companies for several years at Union Metrics, so I’ve seen a lot of this first-hand with our customers. I also have a PhD in communication technologies and, if you can believe it, actually spent some time in grad school studying the rhetoric of pop culture. You might say this is my legerdemain. Bailiwick. Whatever.
3. Why should people come to your panel? 
Because it’ll be fun! Seriously though, I got great feedback from last year’s presentation on a similar topic, which I’ve incorporated into this new talk. I’m adding in new examples and updating the content to reflect the changes in social media marketing since last March. It’s going to be great!
4. What would you hope attendees take away from your panel? 
At the very least, attendees will hear some good stories and examples of how TV shows use social media. But hopefully they’ve gained some ideas for how they can implement these kind of strategies for their own brands, even if they’re not in entertainment. 

Yep, you should definitely vote for my SXSW panel.

    unionmetrics:

    We’re proposing two panels for next year’s SXSW Interactive conference, and if you like the sound of either one, we’d love your vote! 

    Last year, Jenn Deering Davis, one of our founders, did a talk about how Twitter has changed how we watch TV. (Miss it? Listen to it here.) Next year, Jenn wants to expand to talk about everything From Tweets to GIFs: How Social TV is Evolving.

    So why should you vote for her proposal?  

    1. What inspired/drove you to propose a panel around this subject? 

    I’ve worked in social media for ages (well, for as long as we’ve called it that). I love television. There are some very interesting things happening in the intersection of those two worlds and I enjoy exploring them at events like SXSW. A lot has changed in the media landscape in the past few years, and SXSW is the perfect place to talk about those changes. 

    2. What makes you qualified to discuss it? 

    We’ve been working with TV, film and other entertainment companies for several years at Union Metrics, so I’ve seen a lot of this first-hand with our customers. I also have a PhD in communication technologies and, if you can believe it, actually spent some time in grad school studying the rhetoric of pop culture. You might say this is my legerdemain. Bailiwick. Whatever.

    3. Why should people come to your panel? 

    Because it’ll be fun! Seriously though, I got great feedback from last year’s presentation on a similar topic, which I’ve incorporated into this new talk. I’m adding in new examples and updating the content to reflect the changes in social media marketing since last March. It’s going to be great!

    4. What would you hope attendees take away from your panel? 

    At the very least, attendees will hear some good stories and examples of how TV shows use social media. But hopefully they’ve gained some ideas for how they can implement these kind of strategies for their own brands, even if they’re not in entertainment. 

    Yep, you should definitely vote for my SXSW panel.

    Reblogged from: unionmetrics
  7. Market Like the Movies (Without the Studio Budget)

    As promised, here are my slides from the inaugural SXSW V2V conference, held this week in Las Vegas. I spoke about some practical ways startups and entrepreneurs can borrow from Hollywood to use social media to market their businesses. Thank you to everyone who attended my talk!

    On another note, V2V was one of the best SXSW events I’ve ever been to. I’ve come away from it more energized and optimistic than I’ve been after an Austin SXSW in several years. If you’re into this kind of thing, I would highly recommend that you attend next year. 

    More pics from the event here

  8. A few pics from my SXSW V2V talk - Market like the movies (without the studio budget). Thank you to everyone who attended! 

    Slides and notes coming soon. 

    Photo credits, from top: Marianne Masculino’s Instagram, Eugene Hsu’s Facebook, Marianne’s magic, and ImageThink’s Twitter

  9. unionmetrics:

So today is a big, big day for Union Metrics for Tumblr! We’ve got so much to tell you about. There’s lots more info about each of these below, but we have three pieces of news.
We’re sending out invitations to our free Union Metrics for Tumblr account.
We’ve added follower counts and Google Analytics integration to all our paid plans.
We have a new $25/month analytics subscription plan level.
Free Union Metrics for Tumblr Account
It’s time - we’re opening up our free analytics! We’re sending out invitations to people on the waitlist now, and will continue to do so over the coming days. If you haven’t signed up for the waitlist yet, you can do that here.
With a free Union Metrics for Tumblr account, you’ll get access to ongoing analytics for your blog. These analytics include:  
Post and note volume counts and trends over time
Follower count tracking
Top posts and interaction metrics for each post
Identification of engaged followers and amplifiers
Visualization of how your posts spread through reblogs
Your blog’s most popular tags and post types
Follower Counts and Google Analytics for Paid Subscribers
We’re rolling out two new features for our paid subscribers today. You can now track follower counts for your blogs. We also now offer integration with Google Analytics, giving you access to your blog’s web visit metrics alongside the engagement performance of your content. Both of these are available for blogs you have the appropriate login credentials for. These features are now standard with all paid Union Metrics for Tumblr plans.
New $25 Union Metrics for Tumblr Plan
Finally, we’re adding a new Union Metrics for Tumblr subscription tier to meet the needs of professional bloggers and small business users. Our new lower-cost plan - our Mini plan - includes the ability to analyze up to three of your Tumblr blogs for just $25 per month. The Mini plan includes all the features of a free plan, plus Google Analytics integration, archival and date filtering, and full data export. You can sign up here.
Have questions about any of this or how it’ll impact you? Just let us know!

Excited about all these updates! 

    unionmetrics:

    So today is a big, big day for Union Metrics for Tumblr! We’ve got so much to tell you about. There’s lots more info about each of these below, but we have three pieces of news.

    1. We’re sending out invitations to our free Union Metrics for Tumblr account.
    2. We’ve added follower counts and Google Analytics integration to all our paid plans.
    3. We have a new $25/month analytics subscription plan level.

    Free Union Metrics for Tumblr Account

    It’s time - we’re opening up our free analytics! We’re sending out invitations to people on the waitlist now, and will continue to do so over the coming days. If you haven’t signed up for the waitlist yet, you can do that here.

    With a free Union Metrics for Tumblr account, you’ll get access to ongoing analytics for your blog. These analytics include:  

    • Post and note volume counts and trends over time
    • Follower count tracking
    • Top posts and interaction metrics for each post
    • Identification of engaged followers and amplifiers
    • Visualization of how your posts spread through reblogs
    • Your blog’s most popular tags and post types

    Follower Counts and Google Analytics for Paid Subscribers

    We’re rolling out two new features for our paid subscribers today. You can now track follower counts for your blogs. We also now offer integration with Google Analyticsgiving you access to your blog’s web visit metrics alongside the engagement performance of your content. Both of these are available for blogs you have the appropriate login credentials for. These features are now standard with all paid Union Metrics for Tumblr plans.

    New $25 Union Metrics for Tumblr Plan

    Finally, we’re adding a new Union Metrics for Tumblr subscription tier to meet the needs of professional bloggers and small business users. Our new lower-cost plan - our Mini plan - includes the ability to analyze up to three of your Tumblr blogs for just $25 per month. The Mini plan includes all the features of a free plan, plus Google Analytics integration, archival and date filtering, and full data export. You can sign up here.

    Have questions about any of this or how it’ll impact you? Just let us know!

    Excited about all these updates! 

    Reblogged from: unionmetrics
  10. kenyatta:

ericmortensen:

Everybody tweeted about Sharknado. Nobody watched it. 

I reblogged this earlier today without commentary and that may have been a mistake.
Last night #Sharknado trended on Twitter creating a significant amount of tweet volume for the show. Despite this, The Atlantic points out that it did so-so in ratings when compared to a show like Game of Thrones. (But for a $200,000 production investment, as Adam notes, SyFy was probably very happy with how Sharknado performed.) 
Why would anyone compare the Twitter volume of Sharknado to Game of Thrones in the first place? Well, you do it if you want to say that tweets don’t equal ratings and show that Social Media sucks.
But of course, that’s just silly.
If you don’t understand how social works in television, the above chart by The Atlantic could be very misleading.
If you want to understand the connection between TV and Twitter, you need to understand where the numbers come from and then you need to understand the trend.
How To Understand The Numbers.
Measuring social activity around TV can be tough and almost everybody underreports. Some audience use hashtags. Others do not. Some will talk about a character or a plot point and not mention the name of the show. And not everybody tweets about a show during premiere because not everybody watches a show the same day. All of this raises questions about the numbers being shown above.
Are these the number of tweets during premiere or throughout the whole night?
Is this measuring the use of the hashtag #Sharknado vs hashtag #RedWedding? Does it also include “shark & tornado” “sharks & tornado” #GameofThrones #GoT “Game of Thrones” “Stark Family” “Wedding”?
Game of Thrones is heavily DVR’d which means that HBO is likely to see a significant amount of their total activity in Live + 3 days that could almost double the GoT total. While I don’t know SyFy’s expectations around this movie, I wouldn’t think DVR activity (or post-premiere tweets) would be high. 
How To Understand The Trend.
People tweeted about #Sharknado because it’s ridiculous. Even if someone isn’t watching #Sharknado, seeing other people tweet about #Sharknado is going to make you tweet about the ridiculousness of the word #Sharknado.
It doesn’t take a whole lot to get something to trend when you’ve bought the Twitter promoted trend for the evening (I’m fairly certain SyFy did.) If you don’t know how promoted trends work, think of it as a way of first bootstrapping awareness for a thing and then guiding activity around the conversation that results from getting their attention.
If they did buy the trend that means that far more people were exposed to the #Sharknado hashtag than were actually watching the show. This meant that the chances of people tweeting about #Sharknado because they saw a ridiculous hashtag named “#sharknado” was pretty damn high.
Layer all of this activity on top of one another and you can easily generate enough volume for an organic trend.
Sharknado did just fine but Game of Thrones is actually the more “social” show.
The real story in comparing the social activity around GoT and Sharknado can be found in looking at the conversation over a longer period of time.
Two days from now, nobody will care about Sharknado. They won’t tweet about the characters, they won’t have long forum discussions about the plot points or storyline. Perhaps SyFy can build curousity off of the event of Sharknado but they can’t build loyalty in any significant way.
The tweet volume for GoT, however, is high during the season, and it still does well in the offseason. It is a show that people will talk about year round because it is a good show with compelling characters and a great storyline. And that’s the kind of thing you can build a franchise around.

    kenyatta:

    ericmortensen:

    Everybody tweeted about Sharknado. Nobody watched it. 

    I reblogged this earlier today without commentary and that may have been a mistake.

    Last night #Sharknado trended on Twitter creating a significant amount of tweet volume for the show. Despite this, The Atlantic points out that it did so-so in ratings when compared to a show like Game of Thrones(But for a $200,000 production investment, as Adam notes, SyFy was probably very happy with how Sharknado performed.) 

    Why would anyone compare the Twitter volume of Sharknado to Game of Thrones in the first place? Well, you do it if you want to say that tweets don’t equal ratings and show that Social Media sucks.

    But of course, that’s just silly.

    If you don’t understand how social works in television, the above chart by The Atlantic could be very misleading.

    If you want to understand the connection between TV and Twitter, you need to understand where the numbers come from and then you need to understand the trend.

    How To Understand The Numbers.

    Measuring social activity around TV can be tough and almost everybody underreports. Some audience use hashtags. Others do not. Some will talk about a character or a plot point and not mention the name of the show. And not everybody tweets about a show during premiere because not everybody watches a show the same day. All of this raises questions about the numbers being shown above.

    Are these the number of tweets during premiere or throughout the whole night?

    Is this measuring the use of the hashtag #Sharknado vs hashtag #RedWedding? Does it also include “shark & tornado” “sharks & tornado” #GameofThrones #GoT “Game of Thrones” “Stark Family” “Wedding”?

    Game of Thrones is heavily DVR’d which means that HBO is likely to see a significant amount of their total activity in Live + 3 days that could almost double the GoT total. While I don’t know SyFy’s expectations around this movie, I wouldn’t think DVR activity (or post-premiere tweets) would be high. 

    How To Understand The Trend.

    People tweeted about #Sharknado because it’s ridiculous. Even if someone isn’t watching #Sharknado, seeing other people tweet about #Sharknado is going to make you tweet about the ridiculousness of the word #Sharknado.

    It doesn’t take a whole lot to get something to trend when you’ve bought the Twitter promoted trend for the evening (I’m fairly certain SyFy did.) If you don’t know how promoted trends work, think of it as a way of first bootstrapping awareness for a thing and then guiding activity around the conversation that results from getting their attention.

    If they did buy the trend that means that far more people were exposed to the #Sharknado hashtag than were actually watching the show. This meant that the chances of people tweeting about #Sharknado because they saw a ridiculous hashtag named “#sharknado” was pretty damn high.

    Layer all of this activity on top of one another and you can easily generate enough volume for an organic trend.

    Sharknado did just fine but Game of Thrones is actually the more “social” show.

    The real story in comparing the social activity around GoT and Sharknado can be found in looking at the conversation over a longer period of time.

    Two days from now, nobody will care about Sharknado. They won’t tweet about the characters, they won’t have long forum discussions about the plot points or storyline. Perhaps SyFy can build curousity off of the event of Sharknado but they can’t build loyalty in any significant way.

    The tweet volume for GoT, however, is high during the season, and it still does well in the offseason. It is a show that people will talk about year round because it is a good show with compelling characters and a great storyline. And that’s the kind of thing you can build a franchise around.

    Reblogged from: kenyatta
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