I'm Jenn. I post things here so I don't distract my coworkers too much in Campfire.
I live in San Francisco and help run a company called Union Metrics.

Posts Tagged: technology

unionmetrics:

We’re proposing two panels for next year’s SXSW Interactive conference, and if you like the sound of either one, we’d love your vote! 
Last year, Jenn Deering Davis, one of our founders, did a talk about how Twitter has changed how we watch TV. (Miss it? Listen to it here.) Next year, Jenn wants to expand to talk about everything From Tweets to GIFs: How Social TV is Evolving.
So why should you vote for her proposal?  
1. What inspired/drove you to propose a panel around this subject? 
I’ve worked in social media for ages (well, for as long as we’ve called it that). I love television. There are some very interesting things happening in the intersection of those two worlds and I enjoy exploring them at events like SXSW. A lot has changed in the media landscape in the past few years, and SXSW is the perfect place to talk about those changes. 
2. What makes you qualified to discuss it? 
We’ve been working with TV, film and other entertainment companies for several years at Union Metrics, so I’ve seen a lot of this first-hand with our customers. I also have a PhD in communication technologies and, if you can believe it, actually spent some time in grad school studying the rhetoric of pop culture. You might say this is my legerdemain. Bailiwick. Whatever.
3. Why should people come to your panel? 
Because it’ll be fun! Seriously though, I got great feedback from last year’s presentation on a similar topic, which I’ve incorporated into this new talk. I’m adding in new examples and updating the content to reflect the changes in social media marketing since last March. It’s going to be great!
4. What would you hope attendees take away from your panel? 
At the very least, attendees will hear some good stories and examples of how TV shows use social media. But hopefully they’ve gained some ideas for how they can implement these kind of strategies for their own brands, even if they’re not in entertainment. 

Yep, you should definitely vote for my SXSW panel.

unionmetrics:

We’re proposing two panels for next year’s SXSW Interactive conference, and if you like the sound of either one, we’d love your vote! 

Last year, Jenn Deering Davis, one of our founders, did a talk about how Twitter has changed how we watch TV. (Miss it? Listen to it here.) Next year, Jenn wants to expand to talk about everything From Tweets to GIFs: How Social TV is Evolving.

So why should you vote for her proposal?  

1. What inspired/drove you to propose a panel around this subject? 

I’ve worked in social media for ages (well, for as long as we’ve called it that). I love television. There are some very interesting things happening in the intersection of those two worlds and I enjoy exploring them at events like SXSW. A lot has changed in the media landscape in the past few years, and SXSW is the perfect place to talk about those changes. 

2. What makes you qualified to discuss it? 

We’ve been working with TV, film and other entertainment companies for several years at Union Metrics, so I’ve seen a lot of this first-hand with our customers. I also have a PhD in communication technologies and, if you can believe it, actually spent some time in grad school studying the rhetoric of pop culture. You might say this is my legerdemain. Bailiwick. Whatever.

3. Why should people come to your panel? 

Because it’ll be fun! Seriously though, I got great feedback from last year’s presentation on a similar topic, which I’ve incorporated into this new talk. I’m adding in new examples and updating the content to reflect the changes in social media marketing since last March. It’s going to be great!

4. What would you hope attendees take away from your panel? 

At the very least, attendees will hear some good stories and examples of how TV shows use social media. But hopefully they’ve gained some ideas for how they can implement these kind of strategies for their own brands, even if they’re not in entertainment. 

Yep, you should definitely vote for my SXSW panel.

Source: unionmetrics

unionmetrics:

Something big is coming next week! Several somethings, actually. So stay tuned…
Speaking of, have you signed up for the waitlist for our free Union Metrics for Tumblr analytics yet? There’s still time!

Exciting stuff coming!

unionmetrics:

Something big is coming next week! Several somethings, actually. So stay tuned…

Speaking of, have you signed up for the waitlist for our free Union Metrics for Tumblr analytics yet? There’s still time!

Exciting stuff coming!

Source: unionmetrics

unionmetrics:

Want a summary overview of a topic on Tumblr? Want to know how many posts people are making about [insert your topic here], how many people are reblogging and liking those posts, and what the overall size of the community around that topic is?
We can show you that. Sign up to see it. 

Just a few of our current Tumblr engagement metrics. More coming soon! 

unionmetrics:

Want a summary overview of a topic on Tumblr? Want to know how many posts people are making about [insert your topic here], how many people are reblogging and liking those posts, and what the overall size of the community around that topic is?

We can show you that. Sign up to see it. 

Just a few of our current Tumblr engagement metrics. More coming soon! 

Source: unionmetrics

Free analytics for your personal Tumblr from Union Metrics!

unionmetrics:

Good news, everyone! We’ve been hard at work keeping a promise we made when we first launched Union Metrics for Tumblr.

We’ll soon be unveiling free Tumblr analytics - engagement and content metrics for your personal Tumblr.

Want in? Sign up for the waiting list.

Source: unionmetrics

"I am bitter about the Tech People because they live in the trendy neighborhoods and make them too expensive for me, even though I am grotesquely sanguine about the prospect of making my neighborhood too expensive for someone else."

- Really great piece by Lydia Kiesling in The Millions - Paucity of Art in the Age of Big Data: A Dispatch from San Francisco - http://www.themillions.com/2013/04/paucity-of-art-in-the-age-of-big-data-a-dispatch-from-san-francisco.html

unionmetrics:

This Week in Social Analytics on Tumblr | From ComScore’s 2013 U.S. Digital Future in Focus:

“Three social networks in particular – Tumblr, Pinterest and Instagram – each gained more than 10 million visitors over the course of the year in part by catering to a desire for more visually appealing content. comScore has called this phenomenon “the rise of the visual web.” Of the three, Tumblr had the largest audience at 30.8 million visitors (up 64 percent from the prior year), while Pinterest (up 284 percent to 28.9 million visitors) and Instagram (up 284 percent to 27.4 million visitors) both shared the same outsized growth rate.” 

The first graph above shows the shares for time spent on each site, with Tumblr coming in second behind Facebook, while the second shows the total unique visitor trend with Tumblr trending above both Pinterest and Instagram. 

You can download the full report at the link at the top of this post. 

Source: unionmetrics

fastcompany:

Fast Company has just released its

“Annual guide to the state of innovation in our economy, featuring the businesses whose innovations are having the greatest impacts across their industries and our culture as a whole.”

Click here to see The World’s 50 Most Innovative Companies of 2013! 

Congrats to Tumblr for being included in this list!

fastcompany:

Fast Company has just released its

“Annual guide to the state of innovation in our economy, featuring the businesses whose innovations are having the greatest impacts across their industries and our culture as a whole.”

Click here to see The World’s 50 Most Innovative Companies of 2013! 

Congrats to Tumblr for being included in this list!

Source: fastcompany

"

I’ve always believed that being a founder is an unhealthy pursuit at times, and few have disagreed — certainly not those who have done it. Read any biography of a successful founder and you’ll find collateral damage around — and certainly in — those individuals.

Startups are a full-contact sport. This is a good time for all of us to pause and think about why we’re doing this. And the impact it’s having on us and the people around us.

"

Source: blog.launch.co

"[Tumblr is] not a blog, it’s a social network. ‘They’re perceived as an alternative to Wordpress or a blogging platform [but] it’s an enormous social network. People read Tumblr like they read Twitter.’ (There are 60-80 million new posts per day.)"

Source: Business Insider

Union Metrics: Union Metrics is proud to be Plugged In To Gnip

unionmetrics:

We’re excited to announce that we are Plugged In To Gnip with Gnip’s official partnership program! Gnip makes it possible for us to provide our customers with tools built on the full firehoses of both Twitter and Tumblr data. This ensures we have top quality data so you never miss a tweet or…

Happy to be a part of Gnip’s new partnership program!

Source: unionmetrics