I'm Jenn. I post things here so I don't distract my coworkers too much in Campfire.
I live in San Francisco and help run a company called Union Metrics.

Posts Tagged: tumblr

How to gain more followers on Instagram and Tumblr (the right way!)

unionmetrics:

Our four favorite ways for getting more followers on Instagram and Tumblr:

1. Post great content.

First, you need to post content people actually want to see. Instagram and Tumblr are all about the visual aesthetic, so embrace it.

2. Time your posts appropriately.

The most successful Instagram and Tumblr accounts post at least once a day, and typically not more than five times a day. If you’re looking for the best time to post to these platforms, post outside traditional US business hours

3. Find and follow interesting people.

Try searching on a hashtag related to a topic you’re interested in, and follow people posting content you like. If fans are talking about your or your brand, give them a follow back and engage with them - they’ll appreciate it. Basically, if you follow new people, many of them will follow you back

4. Use (hash)tags.

Hashtags increase content discoverability, so use them in your posts. Adding a hashtag is the single best way we’ve found to get content in front of new audiences

Source: unionmetrics

unionmetrics:

Above: Backstage at the White House before the Q&A went live. 
Today President Obama sat down with David Karp, the founder of Tumblr, for a Q&A on education and the state of student loan debt in America. The questions themselves came from the Tumblr community; several notable Tumblr bloggers- like ilovecharts and jtotheizzoe- were asked to help curate and choose the best ones for the president to answer, and it was all streamed live on Tumblr this afternoon. 
We took a quick look at Tumblr activity around the @obamaIRL event, which has seen huge amount of engagement so far (nobody gets reblogged like the president, after all!). In the past week, there have been more than 1500 #obamaIRL posts receiving 276,000 notes from more than 259,000 unique Tumblr users. The @whitehouse’s top post about the event has already received more than 233k notes in just 24 hours!
Social media isn’t just the entertainment of the Kids Today; social platforms are powerful tools that can be used to engage and connect with the public on a level and in a way never seen before. 

(Gif source: x) 
To paraphrase one American state university in particular, what starts here can change the world. 

unionmetrics:

Above: Backstage at the White House before the Q&A went live. 

Today President Obama sat down with David Karp, the founder of Tumblr, for a Q&A on education and the state of student loan debt in America. The questions themselves came from the Tumblr community; several notable Tumblr bloggers- like ilovecharts and jtotheizzoe- were asked to help curate and choose the best ones for the president to answer, and it was all streamed live on Tumblr this afternoon. 

We took a quick look at Tumblr activity around the @obamaIRL event, which has seen huge amount of engagement so far (nobody gets reblogged like the president, after all!). In the past week, there have been more than 1500 #obamaIRL posts receiving 276,000 notes from more than 259,000 unique Tumblr users. The @whitehouse’s top post about the event has already received more than 233k notes in just 24 hours!

Social media isn’t just the entertainment of the Kids Today; social platforms are powerful tools that can be used to engage and connect with the public on a level and in a way never seen before. 

(Gif source: x

To paraphrase one American state university in particular, what starts here can change the world. 

Source: unionmetrics

whitehouse:

The President is answering your questions tomorrow, and it will be awesome. Tune in Tuesday at 4 p.m. ET on whitehouse.tumblr.com.

You know, if you’re hip to all these things.

Love this. Looking forward to tomorrow!

Source: whitehouse

We really do make some damn fine visualizations at Union Metrics. Pretty AND smart. 

Top: Union Metrics for Instagram hashtag optimization chart
Bottom: Union Metrics for Tumblr reblog tree

I love, love, love our new product logomarks. 

I love, love, love our new product logomarks. 

"Tumblr was nearly as busy as Twitter during MTV’s Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms. The San Francisco tech firm says 1.1 million Tumblr users posted content with VMA-related keywords yesterday, while 1.3 million folks on Twitter did the same. Those figures may surprise marketers who view Twitter as the undisputed, dominant, social-media companion for TV watchers."

Source: adweek.com

unionmetrics:

Tune in to TV on Tumblr
In the past month alone, there have been 183.6k posts and 5.5 million notes about TV on Tumblr, from 2.3 million Tumblr users. That’s a huge community of television fans.
According to the tags, The Daily Show and Doctor Who are the shows people are talking about this summer.
As for the most popular official show and network blogs, it looks like Comedy Central, Late Night with Jimmy Fallon, Doctor Who, and Hannibal took those honors this month. 
#gif is the second most popular tag in the Tumblr TV conversation (after #television itself). TV lends itself so well to GIFing (both live and after-the-fact) interesting, funny or unexpected moments, so the fact that photo posts dominate TV content won’t surprise anyone. 

Read the rest on the Union Metrics Tumblr. 

unionmetrics:

Tune in to TV on Tumblr

In the past month alone, there have been 183.6k posts and 5.5 million notes about TV on Tumblr, from 2.3 million Tumblr users. That’s a huge community of television fans.

According to the tags, The Daily Show and Doctor Who are the shows people are talking about this summer.

As for the most popular official show and network blogs, it looks like Comedy Central, Late Night with Jimmy Fallon, Doctor Who, and Hannibal took those honors this month. 

#gif is the second most popular tag in the Tumblr TV conversation (after #television itself). TV lends itself so well to GIFing (both live and after-the-fact) interesting, funny or unexpected moments, so the fact that photo posts dominate TV content won’t surprise anyone. 

Read the rest on the Union Metrics Tumblr. 

Source: unionmetrics

marketr:

A More Perfect Union

Understanding how your blog performs on Tumblr is key to developing content that resonates in the community and increases engagement. That’s why we’re so excited that Union Metrics announced two new pricing plans for their analytics service, Union Metrics for Tumblr.  

UM for Tumblr complements Tumblr’s own Sponsor Analytics service by tracking reblogged posts across the network, ranking tags that get your content discovered, and identifying community influencers who amplify your message.

What can you do with all that information?

Parse direct and amplified Reblogs - An ‘amplified reblog’ is a reblog of a reblog, whereas a ‘direct reblog’ is a reblog of the original post. Got it? Understanding ‘downstream’ activity of each post will help you create content that appeals to a wider audience.

Plot a timeline of engagement - Content on Tumblr never disappears entirely. WIth UM for Tumblr, you can map spikes in activity to specific users who re-discover your content and share it with their followers.

Tag more effectively - UM for Tumblr tells you which tags produce the most engagement so you can stop guessing which tags to use.

Find leading influencers - Make deeper connections with community influencers who reblog your content and expose your blog to large numbers of followers.

Union Metrics also offers “premium” services including Google Analytics integration, data export, and keyword topic trackers. Hit them up for more info and a demonstration.

- James Cobo, Canvas at Tumblr

Images courtesy of Union Metrics.

Source: marketr

unionmetrics:

When’s the best time to post to Tumblr? 
We’ve been consuming the Tumblr firehose for more than a year at Union Metrics. In that time, we’ve processed more than 40 billion Tumblr posts, reblogs and likes! That’s billion. With a B.
We’re often asked when the best time to post to Tumblr is. So to answer that question, we analyzed more than 6 billion Tumblr activites (posts and notes) from the past two months to figure out when Tumblr is most active, and what that activity looks like over time. 
We’ve found that weekends are the busiest days on Tumblr and Sunday is the most active day overall. Nights are the busiest times, no matter the day of the week. Post activity is at the highest at 4:00 pm EDT; notes peak at 10:00 pm EDT.
The heatmaps show Tumblr post and note activity; each square shows the intensity of activity during that day and hour. The darker the color, the busier that hour is. 
So, what can you do with this info? Well, Tumblr is more active at night, so you’re more likely to have a bigger, more engaged audience then. Particularly later at night, when the highest reblog and like activity happens. But if you want less competition, there’s not much going on in the mornings, so you could give that a shot. If you’re a brand or business, you should consider scheduling content outside standard US business hours, especially on the weekends when more people are spending more time on Tumblr. This is particularly important, because compared to other social networks like Twitter and Facebook, Tumblr is much more active on the weekends. 
Want to see what works for your blog? Sign up to get on the waitlist for our new Union Metrics for Tumblr account!
Full-sized version here. 

So, so happy with how this turned out. Such interesting data!

unionmetrics:

When’s the best time to post to Tumblr? 

We’ve been consuming the Tumblr firehose for more than a year at Union Metrics. In that time, we’ve processed more than 40 billion Tumblr posts, reblogs and likes! That’s billion. With a B.

We’re often asked when the best time to post to Tumblr is. So to answer that question, we analyzed more than 6 billion Tumblr activites (posts and notes) from the past two months to figure out when Tumblr is most active, and what that activity looks like over time. 

We’ve found that weekends are the busiest days on Tumblr and Sunday is the most active day overall. Nights are the busiest times, no matter the day of the week. Post activity is at the highest at 4:00 pm EDT; notes peak at 10:00 pm EDT.

The heatmaps show Tumblr post and note activity; each square shows the intensity of activity during that day and hour. The darker the color, the busier that hour is. 

So, what can you do with this info? Well, Tumblr is more active at night, so you’re more likely to have a bigger, more engaged audience then. Particularly later at night, when the highest reblog and like activity happens. But if you want less competition, there’s not much going on in the mornings, so you could give that a shot. If you’re a brand or business, you should consider scheduling content outside standard US business hours, especially on the weekends when more people are spending more time on Tumblr. This is particularly important, because compared to other social networks like Twitter and Facebook, Tumblr is much more active on the weekends. 

Want to see what works for your blog? Sign up to get on the waitlist for our new Union Metrics for Tumblr account!

Full-sized version here

So, so happy with how this turned out. Such interesting data!

Source: unionmetrics

unionmetrics:

Something big is coming next week! Several somethings, actually. So stay tuned…
Speaking of, have you signed up for the waitlist for our free Union Metrics for Tumblr analytics yet? There’s still time!

Exciting stuff coming!

unionmetrics:

Something big is coming next week! Several somethings, actually. So stay tuned…

Speaking of, have you signed up for the waitlist for our free Union Metrics for Tumblr analytics yet? There’s still time!

Exciting stuff coming!

Source: unionmetrics