I'm Jenn. I post things here so I don't distract my coworkers too much in Campfire. I live in San Francisco and help run a company called Union Metrics.
Union Metrics CEO Hayes Davis, answering Can you name one of the most unexpected ideas or revelations to pop up from measurement over the past few years?
Measurement Tip: Social Media Data for Marketing ROI | Hotwire PR
The President is answering your questions tomorrow, and it will be awesome. Tune in Tuesday at 4 p.m. ET on whitehouse.tumblr.com.
You know, if you’re hip to all these things.
Love this. Looking forward to tomorrow!
We really do make some damn fine visualizations at Union Metrics. Pretty AND smart.
Top: Union Metrics for Instagram hashtag optimization chart
Bottom: Union Metrics for Tumblr reblog tree
Thanks Miley <3
A More Perfect Union
Understanding how your blog performs on Tumblr is key to developing content that resonates in the community and increases engagement. That’s why we’re so excited that Union Metrics announced two new pricing plans for their analytics service, Union Metrics for Tumblr.
UM for Tumblr complements Tumblr’s own Sponsor Analytics service by tracking reblogged posts across the network, ranking tags that get your content discovered, and identifying community influencers who amplify your message.
What can you do with all that information?
Parse direct and amplified Reblogs - An ‘amplified reblog’ is a reblog of a reblog, whereas a ‘direct reblog’ is a reblog of the original post. Got it? Understanding ‘downstream’ activity of each post will help you create content that appeals to a wider audience.
Plot a timeline of engagement - Content on Tumblr never disappears entirely. WIth UM for Tumblr, you can map spikes in activity to specific users who re-discover your content and share it with their followers.
Tag more effectively - UM for Tumblr tells you which tags produce the most engagement so you can stop guessing which tags to use.
Find leading influencers - Make deeper connections with community influencers who reblog your content and expose your blog to large numbers of followers.
Union Metrics also offers “premium” services including Google Analytics integration, data export, and keyword topic trackers. Hit them up for more info and a demonstration.
- James Cobo, Canvas at Tumblr
Images courtesy of Union Metrics.