1. One thing that was really surprising to me in relation to Tumblr was how quickly and how far the content was able to spread from its original source.

    Union Metrics CEO Hayes Davis, answering Can you name one of the most unexpected ideas or revelations to pop up from measurement over the past few years?

    Measurement Tip: Social Media Data for Marketing ROI | Hotwire PR 

    (via unionmetrics)

    Reblogged from: unionmetrics
  2. unwrapping:

Watch a Union Metrics Reblog Tree Grow:I tracked a week’s worth of reblogs on a single post, thanks to Union Metrics. This animation shows a series of reblog trees, growing over time as reblogs spread the post across Tumblr. The single circle on the left is my original post.
When reblogs occur, new circles appear to the right of the original post circle. As others reblog, more circles crop up, growing from left to right. The larger the circle, the more reblogs came from that blog. The top three amplifying blogs were socialgoodness, analyticisms and unionmetrics. Thanks for all the reblogs (and likes)!
Learn more about Union Metrics reblog trees.

Best GIF ever.

    unwrapping:

    Watch a Union Metrics Reblog Tree Grow:
    I tracked a week’s worth of reblogs on a single post, thanks to Union Metrics. This animation shows a series of reblog trees, growing over time as reblogs spread the post across Tumblr. The single circle on the left is my original post.

    When reblogs occur, new circles appear to the right of the original post circle. As others reblog, more circles crop up, growing from left to right. The larger the circle, the more reblogs came from that blog. The top three amplifying blogs were socialgoodness, analyticisms and unionmetrics. Thanks for all the reblogs (and likes)!

    Learn more about Union Metrics reblog trees.

    Best GIF ever.

    Reblogged from: unwrapping
  3. How to gain more followers on Instagram and Tumblr (the right way!)

    unionmetrics:

    Our four favorite ways for getting more followers on Instagram and Tumblr:

    1. Post great content.

    First, you need to post content people actually want to see. Instagram and Tumblr are all about the visual aesthetic, so embrace it.

    2. Time your posts appropriately.

    The most successful Instagram and Tumblr accounts post at least once a day, and typically not more than five times a day. If you’re looking for the best time to post to these platforms, post outside traditional US business hours

    3. Find and follow interesting people.

    Try searching on a hashtag related to a topic you’re interested in, and follow people posting content you like. If fans are talking about your or your brand, give them a follow back and engage with them - they’ll appreciate it. Basically, if you follow new people, many of them will follow you back

    4. Use (hash)tags.

    Hashtags increase content discoverability, so use them in your posts. Adding a hashtag is the single best way we’ve found to get content in front of new audiences

    Reblogged from: unionmetrics
  4. unionmetrics:

Above: Backstage at the White House before the Q&A went live. 
Today President Obama sat down with David Karp, the founder of Tumblr, for a Q&A on education and the state of student loan debt in America. The questions themselves came from the Tumblr community; several notable Tumblr bloggers- like ilovecharts and jtotheizzoe- were asked to help curate and choose the best ones for the president to answer, and it was all streamed live on Tumblr this afternoon. 
We took a quick look at Tumblr activity around the @obamaIRL event, which has seen huge amount of engagement so far (nobody gets reblogged like the president, after all!). In the past week, there have been more than 1500 #obamaIRL posts receiving 276,000 notes from more than 259,000 unique Tumblr users. The @whitehouse’s top post about the event has already received more than 233k notes in just 24 hours!
Social media isn’t just the entertainment of the Kids Today; social platforms are powerful tools that can be used to engage and connect with the public on a level and in a way never seen before. 

(Gif source: x) 
To paraphrase one American state university in particular, what starts here can change the world. 

    unionmetrics:

    Above: Backstage at the White House before the Q&A went live. 

    Today President Obama sat down with David Karp, the founder of Tumblr, for a Q&A on education and the state of student loan debt in America. The questions themselves came from the Tumblr community; several notable Tumblr bloggers- like ilovecharts and jtotheizzoe- were asked to help curate and choose the best ones for the president to answer, and it was all streamed live on Tumblr this afternoon. 

    We took a quick look at Tumblr activity around the @obamaIRL event, which has seen huge amount of engagement so far (nobody gets reblogged like the president, after all!). In the past week, there have been more than 1500 #obamaIRL posts receiving 276,000 notes from more than 259,000 unique Tumblr users. The @whitehouse’s top post about the event has already received more than 233k notes in just 24 hours!

    Social media isn’t just the entertainment of the Kids Today; social platforms are powerful tools that can be used to engage and connect with the public on a level and in a way never seen before. 

    (Gif source: x

    To paraphrase one American state university in particular, what starts here can change the world. 

    Reblogged from: unionmetrics
  5. whitehouse:

    The President is answering your questions tomorrow, and it will be awesome. Tune in Tuesday at 4 p.m. ET on whitehouse.tumblr.com.

    You know, if you’re hip to all these things.

    Love this. Looking forward to tomorrow!

    Reblogged from: whitehouse
  6. We really do make some damn fine visualizations at Union Metrics. Pretty AND smart. 

    Top: Union Metrics for Instagram hashtag optimization chart
    Bottom: Union Metrics for Tumblr reblog tree

  7. I love, love, love our new product logomarks. 

    I love, love, love our new product logomarks. 

  8. Tumblr was nearly as busy as Twitter during MTV’s Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms. The San Francisco tech firm says 1.1 million Tumblr users posted content with VMA-related keywords yesterday, while 1.3 million folks on Twitter did the same. Those figures may surprise marketers who view Twitter as the undisputed, dominant, social-media companion for TV watchers.
    Reblogged from: staff
  9. unionmetrics:

Tune in to TV on Tumblr
In the past month alone, there have been 183.6k posts and 5.5 million notes about TV on Tumblr, from 2.3 million Tumblr users. That’s a huge community of television fans.
According to the tags, The Daily Show and Doctor Who are the shows people are talking about this summer.
As for the most popular official show and network blogs, it looks like Comedy Central, Late Night with Jimmy Fallon, Doctor Who, and Hannibal took those honors this month. 
#gif is the second most popular tag in the Tumblr TV conversation (after #television itself). TV lends itself so well to GIFing (both live and after-the-fact) interesting, funny or unexpected moments, so the fact that photo posts dominate TV content won’t surprise anyone. 

Read the rest on the Union Metrics Tumblr. 

    unionmetrics:

    Tune in to TV on Tumblr

    In the past month alone, there have been 183.6k posts and 5.5 million notes about TV on Tumblr, from 2.3 million Tumblr users. That’s a huge community of television fans.

    According to the tags, The Daily Show and Doctor Who are the shows people are talking about this summer.

    As for the most popular official show and network blogs, it looks like Comedy Central, Late Night with Jimmy Fallon, Doctor Who, and Hannibal took those honors this month. 

    #gif is the second most popular tag in the Tumblr TV conversation (after #television itself). TV lends itself so well to GIFing (both live and after-the-fact) interesting, funny or unexpected moments, so the fact that photo posts dominate TV content won’t surprise anyone. 

    Read the rest on the Union Metrics Tumblr. 

    Reblogged from: unionmetrics
  10. marketr:

    A More Perfect Union

    Understanding how your blog performs on Tumblr is key to developing content that resonates in the community and increases engagement. That’s why we’re so excited that Union Metrics announced two new pricing plans for their analytics service, Union Metrics for Tumblr.  

    UM for Tumblr complements Tumblr’s own Sponsor Analytics service by tracking reblogged posts across the network, ranking tags that get your content discovered, and identifying community influencers who amplify your message.

    What can you do with all that information?

    Parse direct and amplified Reblogs - An ‘amplified reblog’ is a reblog of a reblog, whereas a ‘direct reblog’ is a reblog of the original post. Got it? Understanding ‘downstream’ activity of each post will help you create content that appeals to a wider audience.

    Plot a timeline of engagement - Content on Tumblr never disappears entirely. WIth UM for Tumblr, you can map spikes in activity to specific users who re-discover your content and share it with their followers.

    Tag more effectively - UM for Tumblr tells you which tags produce the most engagement so you can stop guessing which tags to use.

    Find leading influencers - Make deeper connections with community influencers who reblog your content and expose your blog to large numbers of followers.

    Union Metrics also offers “premium” services including Google Analytics integration, data export, and keyword topic trackers. Hit them up for more info and a demonstration.

    - James Cobo, Canvas at Tumblr

    Images courtesy of Union Metrics.

    Reblogged from: marketr
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