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Tune in to TV on Tumblr
In the past month alone, there have been 183.6k posts and 5.5 million notes about TV on Tumblr, from 2.3 million Tumblr users. That’s a huge community of television fans.
According to the tags, The Daily Show and Doctor Who are the shows people are talking about this summer.
#gif is the second most popular tag in the Tumblr TV conversation (after #television itself). TV lends itself so well to GIFing (both live and after-the-fact) interesting, funny or unexpected moments, so the fact that photo posts dominate TV content won’t surprise anyone.
Read the rest on the Union Metrics Tumblr.Source: unionmetrics
A More Perfect Union
Understanding how your blog performs on Tumblr is key to developing content that resonates in the community and increases engagement. That’s why we’re so excited that Union Metrics announced two new pricing plans for their analytics service, Union Metrics for Tumblr.
UM for Tumblr complements Tumblr’s own Sponsor Analytics service by tracking reblogged posts across the network, ranking tags that get your content discovered, and identifying community influencers who amplify your message.
What can you do with all that information?
Parse direct and amplified Reblogs - An ‘amplified reblog’ is a reblog of a reblog, whereas a ‘direct reblog’ is a reblog of the original post. Got it? Understanding ‘downstream’ activity of each post will help you create content that appeals to a wider audience.
Plot a timeline of engagement - Content on Tumblr never disappears entirely. WIth UM for Tumblr, you can map spikes in activity to specific users who re-discover your content and share it with their followers.
Tag more effectively - UM for Tumblr tells you which tags produce the most engagement so you can stop guessing which tags to use.
Find leading influencers - Make deeper connections with community influencers who reblog your content and expose your blog to large numbers of followers.
Union Metrics also offers “premium” services including Google Analytics integration, data export, and keyword topic trackers. Hit them up for more info and a demonstration.
- James Cobo, Canvas at Tumblr
Images courtesy of Union Metrics.
When’s the best time to post to Tumblr?
We’ve been consuming the Tumblr firehose for more than a year at Union Metrics. In that time, we’ve processed more than 40 billion Tumblr posts, reblogs and likes! That’s billion. With a B.
We’re often asked when the best time to post to Tumblr is. So to answer that question, we analyzed more than 6 billion Tumblr activites (posts and notes) from the past two months to figure out when Tumblr is most active, and what that activity looks like over time.
We’ve found that weekends are the busiest days on Tumblr and Sunday is the most active day overall. Nights are the busiest times, no matter the day of the week. Post activity is at the highest at 4:00 pm EDT; notes peak at 10:00 pm EDT.
The heatmaps show Tumblr post and note activity; each square shows the intensity of activity during that day and hour. The darker the color, the busier that hour is.
So, what can you do with this info? Well, Tumblr is more active at night, so you’re more likely to have a bigger, more engaged audience then. Particularly later at night, when the highest reblog and like activity happens. But if you want less competition, there’s not much going on in the mornings, so you could give that a shot. If you’re a brand or business, you should consider scheduling content outside standard US business hours, especially on the weekends when more people are spending more time on Tumblr. This is particularly important, because compared to other social networks like Twitter and Facebook, Tumblr is much more active on the weekends.
Want to see what works for your blog? Sign up to get on the waitlist for our new Union Metrics for Tumblr account!
So, so happy with how this turned out. Such interesting data!Source: unionmetrics
For anyone who has spent a little time on the site, it probably comes as no surprise that the entertainment industry- particularly movies- is huge on Tumblr.
427.7k posts were made from from May 27th to June 25th, earning over 18 million notes- that’s an average of 42 notes per post!- produced and curated by a community of 4.8 million Tumblr users.
4.8 million is nearly 1/5 of the population of Texas.
The top five posts* were a mix of GIFs and still images from popular movies or of movie stars (with the exception of one chat post featuring a conversation between the poster and Robert Downey Jr.) demonstrating how photo post types far and away dominate this discussion space. There were 66 times as many photo posts as the next most popular type, video.
Top tags for the whole conversation around film and movies on Tumblr showed some obvious choices, along with a little of the deep connection many feel to their favorite films, with the choice of “love”:
- black and white
Movie lovers and studios alike take heed: this is where your people are. And they really love a good gif**.
*Measured by note volume.
**Gifs are often uploaded as photo posts, for a quick Tumblr 101 lesson.
Want a summary overview of a topic on Tumblr? Want to know how many posts people are making about [insert your topic here], how many people are reblogging and liking those posts, and what the overall size of the community around that topic is?
We can show you that. Sign up to see it.
Just a few of our current Tumblr engagement metrics. More coming soon!Source: unionmetrics
Good news, everyone! We’ve been hard at work keeping a promise we made when we first launched Union Metrics for Tumblr.
We’ll soon be unveiling free Tumblr analytics - engagement and content metrics for your personal Tumblr.
Want in? Sign up for the waiting list.