1. One thing that was really surprising to me in relation to Tumblr was how quickly and how far the content was able to spread from its original source.

    Union Metrics CEO Hayes Davis, answering Can you name one of the most unexpected ideas or revelations to pop up from measurement over the past few years?

    Measurement Tip: Social Media Data for Marketing ROI | Hotwire PR 

    (via unionmetrics)

    Reblogged from: unionmetrics
  2. unwrapping:

Watch a Union Metrics Reblog Tree Grow:I tracked a week’s worth of reblogs on a single post, thanks to Union Metrics. This animation shows a series of reblog trees, growing over time as reblogs spread the post across Tumblr. The single circle on the left is my original post.
When reblogs occur, new circles appear to the right of the original post circle. As others reblog, more circles crop up, growing from left to right. The larger the circle, the more reblogs came from that blog. The top three amplifying blogs were socialgoodness, analyticisms and unionmetrics. Thanks for all the reblogs (and likes)!
Learn more about Union Metrics reblog trees.

Best GIF ever.

    unwrapping:

    Watch a Union Metrics Reblog Tree Grow:
    I tracked a week’s worth of reblogs on a single post, thanks to Union Metrics. This animation shows a series of reblog trees, growing over time as reblogs spread the post across Tumblr. The single circle on the left is my original post.

    When reblogs occur, new circles appear to the right of the original post circle. As others reblog, more circles crop up, growing from left to right. The larger the circle, the more reblogs came from that blog. The top three amplifying blogs were socialgoodness, analyticisms and unionmetrics. Thanks for all the reblogs (and likes)!

    Learn more about Union Metrics reblog trees.

    Best GIF ever.

    Reblogged from: unwrapping
  3. How to gain more followers on Instagram and Tumblr (the right way!)

    unionmetrics:

    Our four favorite ways for getting more followers on Instagram and Tumblr:

    1. Post great content.

    First, you need to post content people actually want to see. Instagram and Tumblr are all about the visual aesthetic, so embrace it.

    2. Time your posts appropriately.

    The most successful Instagram and Tumblr accounts post at least once a day, and typically not more than five times a day. If you’re looking for the best time to post to these platforms, post outside traditional US business hours

    3. Find and follow interesting people.

    Try searching on a hashtag related to a topic you’re interested in, and follow people posting content you like. If fans are talking about your or your brand, give them a follow back and engage with them - they’ll appreciate it. Basically, if you follow new people, many of them will follow you back

    4. Use (hash)tags.

    Hashtags increase content discoverability, so use them in your posts. Adding a hashtag is the single best way we’ve found to get content in front of new audiences

    Reblogged from: unionmetrics
  4. unionmetrics:

    Some of the ATX team had a great time today at TriumphAustin

    If you’re in the market for a job, we’re hiring.

    If you’re passionate about UX and love to create beautiful visual design, you could be the Product Designer we’re looking for. 

    We’re also looking for talented account executives to join our growing sales team and help us close new business across our products. 

    Check out our job descriptions and if you think that’s you, we definitely want to hear about it! (Bonus? You get to work with robotmerle.)

    Come work with us at Union Metrics! We’re looking for engineering, sales and design folks. Let me know if you’re interested. 

    Reblogged from: unionmetrics
  5. whitehouse:

unionmetrics:

Above: Backstage at the White House before the Q&A went live. 
Today President Obama sat down with David Karp, the founder of Tumblr, for a Q&A on education and the state of student loan debt in America. The questions themselves came from the Tumblr community; several notable Tumblr bloggers- like ilovecharts and jtotheizzoe- were asked to help curate and choose the best ones for the president to answer, and it was all streamed live on Tumblr this afternoon. 
We took a quick look at Tumblr activity around the @obamaIRL event, which has seen huge amount of engagement so far (nobody gets reblogged like the president, after all!). In the past week, there have been more than 1500 #obamaIRL posts receiving 276,000 notes from more than 259,000 unique Tumblr users. The @whitehouse’s top post about the event has already received more than 233k notes in just 24 hours!

Whoa! Thanks to everyone who participated, you guys are awesome.
Find out more about yesterday’s event — see what you missed, and check out some great resources for education and college affordability.

Reblogged by the White House!

    whitehouse:

    unionmetrics:

    Above: Backstage at the White House before the Q&A went live. 

    Today President Obama sat down with David Karp, the founder of Tumblr, for a Q&A on education and the state of student loan debt in America. The questions themselves came from the Tumblr community; several notable Tumblr bloggers- like ilovecharts and jtotheizzoe- were asked to help curate and choose the best ones for the president to answer, and it was all streamed live on Tumblr this afternoon. 

    We took a quick look at Tumblr activity around the @obamaIRL event, which has seen huge amount of engagement so far (nobody gets reblogged like the president, after all!). In the past week, there have been more than 1500 #obamaIRL posts receiving 276,000 notes from more than 259,000 unique Tumblr users. The @whitehouse’s top post about the event has already received more than 233k notes in just 24 hours!

    Whoa! Thanks to everyone who participated, you guys are awesome.

    Find out more about yesterday’s event — see what you missed, and check out some great resources for education and college affordability.

    Reblogged by the White House!

    Reblogged from: whitehouse
  6. unionmetrics:

Above: Backstage at the White House before the Q&A went live. 
Today President Obama sat down with David Karp, the founder of Tumblr, for a Q&A on education and the state of student loan debt in America. The questions themselves came from the Tumblr community; several notable Tumblr bloggers- like ilovecharts and jtotheizzoe- were asked to help curate and choose the best ones for the president to answer, and it was all streamed live on Tumblr this afternoon. 
We took a quick look at Tumblr activity around the @obamaIRL event, which has seen huge amount of engagement so far (nobody gets reblogged like the president, after all!). In the past week, there have been more than 1500 #obamaIRL posts receiving 276,000 notes from more than 259,000 unique Tumblr users. The @whitehouse’s top post about the event has already received more than 233k notes in just 24 hours!
Social media isn’t just the entertainment of the Kids Today; social platforms are powerful tools that can be used to engage and connect with the public on a level and in a way never seen before. 

(Gif source: x) 
To paraphrase one American state university in particular, what starts here can change the world. 

    unionmetrics:

    Above: Backstage at the White House before the Q&A went live. 

    Today President Obama sat down with David Karp, the founder of Tumblr, for a Q&A on education and the state of student loan debt in America. The questions themselves came from the Tumblr community; several notable Tumblr bloggers- like ilovecharts and jtotheizzoe- were asked to help curate and choose the best ones for the president to answer, and it was all streamed live on Tumblr this afternoon. 

    We took a quick look at Tumblr activity around the @obamaIRL event, which has seen huge amount of engagement so far (nobody gets reblogged like the president, after all!). In the past week, there have been more than 1500 #obamaIRL posts receiving 276,000 notes from more than 259,000 unique Tumblr users. The @whitehouse’s top post about the event has already received more than 233k notes in just 24 hours!

    Social media isn’t just the entertainment of the Kids Today; social platforms are powerful tools that can be used to engage and connect with the public on a level and in a way never seen before. 

    (Gif source: x

    To paraphrase one American state university in particular, what starts here can change the world. 

    Reblogged from: unionmetrics
  7. unionmetrics:

Nobody gets reblogged like President Obama does. Are you watching his Tumblr Q&A? 

So very cool.

    unionmetrics:

    Nobody gets reblogged like President Obama does. Are you watching his Tumblr Q&A

    So very cool.

    Reblogged from: unionmetrics
  8. We really do make some damn fine visualizations at Union Metrics. Pretty AND smart. 

    Top: Union Metrics for Instagram hashtag optimization chart
    Bottom: Union Metrics for Tumblr reblog tree

  9. unionmetrics:

Friday Reads. A quick collection of the best things we’ve been reading this week. 
10 Kinds of Stories to Tell with Data by Tom Davenport [Harvard Business Review] 
We tell better stories when we know what kind of story we’re telling, and we have to find the best way to present data in narrative form to non-analytical people.  
The Surprising Data Behind How Often Brands Should Post On Instagram by Jeff Bercovici [Forbes] 
Brands can post more often than they think, if they can keep it up. Want more data behind how brands can effectively use Instagram? Download our full whitepaper and check out our full range of tips and best practices. 
10 Actionable Research Based Instagram Marketing Tips from Heidi Cohen 
Pairs well with the above. 
Got any good reads we missed?

    unionmetrics:

    Friday Reads. A quick collection of the best things we’ve been reading this week. 

    We tell better stories when we know what kind of story we’re telling, and we have to find the best way to present data in narrative form to non-analytical people.  

    Brands can post more often than they think, if they can keep it up. Want more data behind how brands can effectively use Instagram? Download our full whitepaper and check out our full range of tips and best practices

    Pairs well with the above. 

    Got any good reads we missed?

    Reblogged from: unionmetrics
  10. unionmetrics:

    A few screenshots from our new Union Metrics for Instagram analytics. Want to learn more? Take a look at our website or join us for a webinar this afternoon

    Check out our new, beautiful Instagram analytics! 

    Reblogged from: unionmetrics
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