Check out our new, beautiful Instagram analytics!Source: unionmetrics
Introducing Union Metrics for Instagram and the Union Metrics Social Suite!
We’re so very thrilled to share some exciting news! Today we’re releasing two brand new products - Union Metrics for Instagram and the Union Metrics Social Suite. Both will give you even more options for analyzing your social media campaigns, as we’re now on Twitter, Tumblr, and Instagram.
Union Metrics for Instagram
Our brand new Instagram analytics - Union Metrics for Instagram - allow you to access our real-time, ongoing analytics reporting for any account or hashtag on Instagram. Use these analytics to:
Discover your most popular media and hashtags
Identify an account’s biggest fans and advocates
Monitor hashtag reach and exposure over time
Track competitor performance to compare share of voice
Analyze likes and comments to determine when fans are most active
Interested? Union Metrics for Instagram subscriptions start at $199 per month.
The Union Metrics Social Suite
Our new enterprise cross-platform social analytics suite - the Union Metrics Social Suite is perfect for larger brands and agencies running campaigns across multiple social networks. This is our first-ever integrated suite, allowing you to monitor your social media presence across Twitter, Tumblr, and Instagram in one place. Union Metrics Social Suite subscribers receive access to Union Metrics’ comprehensive analytics across social platforms, as well as dedicated account management and other enterprise features. Social Suite pricing starts at $500 per month.
Big day!Source: unionmetrics
It’s said so often because it’s true: You meet the best, most interesting people running around in the madness of Austin for a few days every spring. Please keep in touch with us here, or on Twitter.
And if you’re sticking around for the rest of the festival, Merle recommends that you take the train. Stay safe, SX. We love you.
Miss you already, Austin!Source: unionmetrics
Will you be at SXSWi this year? We’d love to see you! Here’s where you can find us (and probably our buddy Merle):
Austin Startup Crawl | Thursday, March 6 | 5-10pm
We love being a part of the Startup Crawl to unofficially kick off SXSWi! If you haven’t experienced the Startup Crawl before, it’s a great way to get to know a lot of the people at the fantastic, burgeoning companies in Austin as well as the people who have brought them to life. Find details and RSVP here, and you can find us at a table in the lobby atrium at the Omni downtown.
Interested in working with us? You can find our open job listings here!
SXSW Mentor Sessions | Sunday, March 9 | 5-6pm
Our CCO and Co-founder Jenn Deering Davis is hosting a mentor session Sunday evening at the Hilton Garden Inn on the 10th Floor. Register for a time slot online ahead of time, but you’ll have to hurry— there are only a few left open!
Union Metrics SXSWi Happy Hour | Monday, March 10 | 3-5pm
This year we’re excited to host our happy hour at The Ginger Man! Join us for some delicious beer and snacks, and ask all the burning questions you’ve ever had about our products. Or just relax and enjoy a respite from the chaos of SXSWi. Sound good to you? Shoot us an email, or let us know on Twitter and we’ll put you on the list!
Come see us in Austin!Source: unionmetrics
Above: ATX at the Capital Area Food Bank.
The San Francisco and Austin teams spent their afternoons volunteering at their respective local food banks for Union Metrics’ second birthday!
Some of the SF Team at the SF-Marin Food Bank.
We want to spend every UM Day giving back.
It was such a good day. Started off with mimosas, breakfast, Legos and games, then spent the afternoon at our respective food banks.
Happy Union Metrics Day to everyone! I can’t wait to see what our third year brings.Source: unionmetrics
J.C. Penney started tweeting in mittens last night, and they might have won the Super Bowl buzz on Twitter— some of the activity around their tweets included other brands teasing them about any other buzz they might have gotten.
Marketing Land covered the impact of their tweets, with data from our very own TweetReach:
"The two tweets themselves racked up about 41,000 retweets (the first currently around 19,000 retweets; the second at 22,000 retweets; the mitten confession has around 3,600). To put that in perspective, Oreo’s big hit last year — one year later — has about 16,000 retweets. That’s less than just one of the two JCP tweets alone (though combined, they’re still only about half the attention Arby’s got for its Pharrell’s hat tweet).”
The 71st Annual Golden Globes aired last night, and we were there as usual in conjunction with mhCarter Consulting and the Hollywood Foreign Press Association to help out on the red carpet and keep track of the social conversation. (Those of us at home did it with our shoes off and our beverage of choice in hand, just like Emma Thompson.)
During the 3-hour show there were 1.59 million tweets, and the awards predictions, red carpet fashion reviews, and general commentary brought the total up to 2.59 million over the course of the entire day. 875k Twitter users generated these tweets, reaching 296.4 million people overall– its biggest year on Twitter yet!
Actor Aaron Paul from Breaking Bad tweeted the most retweeted tweet of the night, with 30k retweets and 530 replies:
Breaking Bad for the win bitches!! Yeah Mr. White! Yeah science! #GoldenGlobes— Aaron Paul (@aaronpaul_8)
The most retweeted tweet from the official Golden Globes Twitter account was a photo of actress Jennifer Lawrence on the red carpet, and it earned 3800 retweets and 550 replies:— Golden Globe Awards (@goldenglobes)
Further proof that the Internet still loves Our Lady JLaw (even at the moments when she’s not sneaking up on Taylor Swift).
How does this compare to last year?
The 2013 Golden Globes saw 1.7 million tweets from 598.5k contributors, reaching 184.8 million people and earning 8.1 billion impressions. This means tweets increased more than 1.5x this year over last year, with nearly 300k more contributors reaching over 100 million more people and doubling in total impressions.
We have to say, we’re looking forward to what the 2015 Golden Globes bring us under the returning helm of hosts Tina Fey and Amy Poehler.
It’s that time of year again - awards season! The 71st Golden Globe Awards are this Sunday, and as usual, we’ll be there to track the social media conversation around the event and help out on the #redcarpet.
So, we were wondering… In the days leading up to the first major awards show in Hollywood this season, which movies, TV shows and actors are Twitter and Tumblr buzzing about?
Well, Tumblr can’t get enough of Amy Poehler and Tina Fey, who are coming back for a second year as hosts of the show. Most of the top posts about the Golden Globes right now are GIFs of the comedic duo, taken mostly from the commercials for the upcoming broadcast (like the one above from gillianjacobs).
After Tina and Amy, Twitter and Tumblr are both excited about Tatiana Maslany from BBC America’s Orphan Black and Jennifer Lawrence - or JLaw, if you prefer, which we do - from American Hustle. And there’s a lot of talk about Jared Leto from Dallas Buyers Club, Leonardo DiCaprio from The Wolf of Wall Street, and Bradley Cooper from American Hustle.
As far as movies and shows go, Tumblr’s favorite films right now are American Hustle, 12 Years a Slave, and Dallas Buyers Club. Twitter also loves Catching Fire, partly because Taylor Swift’s song from the film was nominated. And Orphan Black is wildly popular on both networks. Breaking Bad and Scandal are getting some attention on Twitter, as well.
Want to follow along with the conversation this week? Find @GoldenGlobes on Twitter and on Instagram, and participate in the conversation with the #GoldenGlobes tag (#Golden Globes on Tumblr). And stay tuned here, as we’ll update with more social data about the show next week!
Can’t wait to be back at the Beverly Hilton in a few days for this year’s Golden Globes.Source: unionmetrics