I'm Jenn. I post things here so I don't distract my coworkers too much in Campfire. I live in San Francisco and help run a company called Union Metrics.
Perhaps you’ve heard the news that Yahoo! has bought Tumblr. Rumors about the deal started swirling last week, on the night of Thursday, 5/16, and the deal was officially announced on Monday, 5/20.
Just 300 posts were shared on Tumblr about the rumor on Thursday. On Friday it was up to 1,216 posts, and by Sunday there were more 14,300 posts generating 757k reblogs and 420k likes! Over the past few days, more than 29,600 posts about Tumblr + Yahoo! were reblogged 2.5 million times by more than 1 million people.
The top post about the news is from ruinedchildhood and has generated 88,500 total notes, including more than 55,600 reblogs! Check out that reblog tree; more than 29,400 reblogs are more than 9 degrees removed from the original post.
And Yahoo! CEO Marissa Mayer’s announcement about the deal has received 5,578 reblogs and 4,387 notes so far (and that’s still climbing).
It’s been a big few days for Yahoo! and Tumblr. We’re tracking the whole Tumblr conversation about the news, so we’ll keep you posted on any interesting stats as things progress.